Money Laundering and Terrorism Financing Essay Example | Topics and Well Written Essays - 1000 words

Illegal tax avoidance and Terrorism Financing - Essay Example In any case, it is regular sight for the law attendants to have a red light consume the second they find unaccounted cash getting went down some place. Illegal tax avoidance in this day and age happens for the most part through the banks. Banks were relied upon to fix their cash development particulars. Be that as it may, with the all the way open web surrounding it gets harder for the banks to oversee and screen what is the idea of development and who is sending what to whom. The accompanying area distinguishes the different strategies received by the banks to guarantee reasonable development of cash. Three focuses were the tax evasion and psychological warfare related fiscal exchanges can be recognized and observed are: 1) passage of money into the budgetary framework 2) moves to and from monetary framework and 3) cross outskirt streams of money. The accompanying procedures are embraced by the banks so as to screen these three and control them: 1. 'Know your client' rule. This was gotten during the statures of fear monger bombings on the airplanes that each client ought to be known and recognized by the money related establishments. This would guarantee that the clients are observed and they are known whether there is an uncanny conduct in any it is distinguished and checked for additional action1. This is for the current clients. 2. 2. Development of any exchange over PDS 10000/ - in UK and an equal in different nations are checked and dubious cases are accounted for to the legitimate experts for additional activity. This is a legal necessity in many nations and specified in UN sanction for battling drug and crime2. 3. For the new clients, an appropriate ID ought to be set up before any exchange with the expected individual is made by a budgetary institution3. This ought to be an official distinguishing proof record like a visa, birth declaration or such different methods for ID. In the event that the individual is following up for the benefit of an organization or someone else, at that point the personality of this individual for whose sake the exchange is being done is to be plainly settled and distinguished to the most extreme degree conceivable by the monetary foundation. 4. Every single money related foundation and money vendors ought to set up an unmistakable interior and various leveled announcing structure of such events in their office or over the span of their business. This ought to be executed and followed up every day. 5. By no means should a budgetary organization or a money vendor will permit opening and working of a record in a bogus name. Regardless of whether no offense was submitted by the record administrator, the money related establishment has submitted an offense as indicated by the law. 6. Nations are coming in vigorously on money development either for import or for send out or for some other reason. Nations have clarified that money taking care of past a particular worth isn't acknowledged and can be seized at any port or spot. It is basic that all the money related foundations comply with these laws. Presently UNODC (United Nations Office on Drugs and Crime) has given a complete legitimate system for the part nations to follow to counter violations including psychological oppression. 3. Lacuna in Controls Whatever be the strategies that are embraced by the banks to recognize such varieties in the exchanges, it is constantly discovered that individuals submitting the

A Patriarchal World Essay -- essays papers

A Patriarchal World John Bodnar says it well when he proposes that the focal point of regular daily existence was to be found in the family-family. It was here that past qualities and present truths were accommodated, analyzed on an understandable scale, assessed and interceded. This affirmation suggests that the foreigner family-family is the vehicle of osmosis. I will make this declaration a stride further and inspect all the more explicitly the ground-breaking job of the man centric dad inside Anzia Yezierska's book Bread Givers and Barry Levinson's film Avalon. Yezierska's subject distinctively portrays the limitation of a man centric world, while Levinson shows the procedure of osmosis and the outsider, presently American, family and its decay. In this paper, I will embody how the man centric dad, Sam Kochinsky (Armin Mueller-Stahl) and Reb Smolinsky are the key determinant of the elements by which the family acclimatizes. In osmosis, you are said to fit in with your environmental factors. Digestion is a procedure by which you accommodate the perfect with the real world. Managing for all intents and purposes three ages of a whole Jewish American migrant experience, Levinson outlines not really the converging of two societies, yet conceivably the polluting of credibility, obfuscating (recollections of) the recognizable the lowlife being the TV. The cheerful network of more distant family is, at long last, superseded by the sparkling numbskull box that slaughters discussion and transforms its rural crowd into zombies. In Yezierska's work, she embodies the battle between the Old World and the New World. The man centric dad, speaking to customary Jewish ways, and Sara Smolinsky, the champion, battling against her dad with the craving to accommodate with the real world. In Bread Givers, Yezierska emblematically delineates Sara as the migrant splitting her ways as she sets out over again on the excursion that was given to her when she showed up by which to change her life-managing the day by day change as she battles to hold together the needs of society and her (families) validness in nowadays of profound difficulties. The leader of the family, Reb Smolinsky is a steadfastly Orthodox Jewish rabbi, who lives by the Holy Torah, and anticipates that his family should do likewise. His rule over the family strengthens Old World, conventional qualities and convictions. Reb holds to the Torah conviction that in the event that they [women] let... ...ggested an adjustment in the expectations that Jules would essentially have a superior life than that of a backdrop holder. In setting up TV a New World, Levinson depicts how a modest, pompous, poor substitute by one way or another tempted and enchanted the family. Maybe Levinson is stating that despite the fact that it might be the simpler to merge, osmosis is excessively exorbitant. Then again, you have Reb whose obstinate convictions and male prevalence combined with an inactive spouse permit him to guarantee power over his little girl's lives. Disdain is very harming and isolates families too. Whichever way you take a gander at it the standpoint is good for neither osmosis nor seclusion. Thus I close in saying that the male centric dad has a particularly significant job and keeping in mind that he needs the quality found in Yezierska's character, Reb, (so as to hold the family together) he should likewise be eager to adjust to an evolving reality. Migration is neither a call f or absorption nor separation. Singularity is significant, however why oppose change when you can better yourself all the while. Reference index: Levinson, Barry. Avalon. 1990. Yesierska, Anzia. Bread Givers. Persea Books: New York, 1999.

MeisterTip Adding Links in MindMeister

MeisterTip Adding Links in MindMeister Welcome fellow MindMeisters (and non-meisters)! This is our inaugural post in a coming series of tips and tricks that highlight some of the little known functions in  MindMeister. Well start with something simple but important adding links. Stay tuned for future MeisterTips! Whether you’re a CEO conducting a SWOT analysis of your competition and want to link to their website, a student or professor using internal links to further explain a topic, or an individual user including links to point viewers to additional mind maps youve created; using links is a great way to enrich your mind map and include data. There are two unique ways to add links to your mind map: either manually, or using our WunderLink feature to automatically insert  the most relevant topic link from Google. 1. Manually Entering Links The option to add links can be found under the Extras panel in the sidebar. The default linking option is set to URL. You can either manually type the web address into this field or paste the address from a separate browser window. Clicking anywhere else on your mind map will associate this link to your node. Chances are, you’ve already found the best link possible for your idea, but why not let the power of the internet double check for you? By clicking on Advanced, you’ll be presented with a dialog box that will automatically search for the most relevant links to your topic. If you find a link that better suits your topic, simply click on it, and then click OK. This will automatically insert the link to your selected node. 1.1 Internal Linking Similar to adding URL links, you can also link to topics within your current mind map  or any other of your MindMeister mind maps. Simply switch to the Topics tab in the Advanced dialog and select the map and topic you want to link to. 1.2 Email Links Last but not least, you can also add email links to any selected  . To do this, just switch to the Email Address tab and  enter the address. You can also enter multiple addresses separated by commas. 2. Using WunderLink The second method of adding links to your topics  is by letting the power of the internet do the heavy lifting for you. Our WunderLink feature can be accessed by clicking on the magic wand icon  in the link widget. Every time you click on the wand, WunderLink will automatically suggest a new link for your topic. Just keep clicking until youve found the perfect one for your needs. By adding links to your mind map nodes you can exponentially add value and content, and thereby comprehension to your end user or collaborative team. Whether you choose to enter them manually  or use our WunderLink feature, adding links can breathe new levels of understanding and interactivity into your mind map. Last updated: 14th March 2017 Create Beautiful Mind Maps Online Sign up for MindMeister Its free! Sign up for MindMeister

Ideal. Flawless. Unrivaled. Quintessential. Too good to be...

Ideal. Flawless. Unrivaled. Quintessential. Too good to be true. Perfect. In addition to being synonyms of one another, all of the aforementioned words share one similar and unique characteristic – they all describe utopian societies. A utopia is generally defined as a ‘perfect world’. In this type of society, every individual is equal and the woes of humanity – greed, war, starvation – are nonexistent. However, this type of world can be found in an often-criticized government – socialism. Generally speaking, a socialist society is one in which the community owns and controls its assets as a whole. Thus, the two types of societies share many similarities. Furthermore, utopian societies are, in principle, most similar to socialist†¦show more content†¦The same groups fled religious persecution and found a new home, of sorts, in America. The first utopian experiment in America began in 1732 when the Ephrata Community was established in Pennsylvania. This society practiced communal living and, even though it eventually ended in failure as a result of typhus, their expansions of utopian ideals inspired further experiments (â€Å"Utopias†). The next wave of utopian communities in America was inspired by the Great Awakening and the Enlightenment. Due to the guarantee of religious freedom, as promised by the First Amendment, many persecuted European groups flocked to the United States. These settlers eventually formed â€Å"self-containing religious or secular communities, agrarian and largely communal in nature, far removed from the perceived vices found in the overcrowded cities†, most notably the Shakers, Rappites, the Perfectionists of the Oneida Community, the experiment at Brook Farm and the Amana Colony of the Inspirationists (â€Å"Utopias†). While these communities achieved early success, it would not last. Due to social changes, such as industrialization and increased hostility towards th eir communities, all of the experiments ended in failure. The overarching reason for their demises was that they were too separate from the rest of society and thus they could not alter their ways of life in order to sustain their communities when it mattered most (â€Å"Utopias†). The foundations

Comparing Homers Odyssey and Everyday Life Essay

The Odyssey is filled with emotion and adventure. Homer’s ability to show and give the reader a visual of each and every scene gives the story its unbelievable significance. To all the people who read his work there is something to be captured within every sentence, each one different in its own, unique way. Through tales of courage and defeat, friendship and love this book tells of all the values within the life of a single, solitary man, and his journey to attain what is true and dear to him. And this journey is known to all of us as The Odyssey. The Odyssey is a test of human devotion and trust through the gods, the mortals, and the obstacles through which they venture. No matter where they go or what they do, humans are tested for†¦show more content†¦Odysseus trusts his noblest friends such as Eumaeus and his family but somehow forgets that he has fair Athene by his side through all of his adventurous toils. At this time Odysseus realizes this and tells his son t hat, Here I now am by bidding of Athene, that we may plan together the slaughter of our foes(157). This shows that Odysseus now trusts Athene to guide and assist him on his journey home. The gods must become very well acquainted with Odysseus in order for these tests to occur. Without this, Athene could never have given aid to Odysseus or given pain to help him on his way. Athene got to know Odysseus inside and out, as well as those who were dear to him so that she may help him reach his homeland and take back what was rightfully his. At one point Odysseus doubts himself and Athene’s power to assist him. Athene washes away Odysseus’ doubt by stating that Men trust weaker friends, friends who are mortal and not wise as I. I am a god and I will protect you to the end, through all your toils(196). These words shifted Odysseus’ thoughts and caused him to pursue what was dear to his life. Without Athene knowing Odysseus well, she could not have done this so well. Long-tried royal Odysseus is tested for devotion and trust through the absence of his loved ones. His character can be seen through the actions and voice of his very own son Telemachus. Since Telemachus and Odysseus have been away from each otherShow MoreRelatedEssay on Was Troy The Movie Accurate According To Homer?1791 Words   |  8 PagesAccording to Homer? Did the movie Troy, released in 2004, accurately depict the story of Homers epic poems the Iliad and the Odyssey, and was it a good movie from a critical point of view? I think it was a good movie from an entertainment standpoint, but it fell short in its comparison to Homers epics. As a fan of epic movies, I have watched the movie Troy a couple of times. In comparing the movie to the epic, there are various discrepancies between the two. First Ill addressRead MoreThe Odyssey vs the Lord of the Rings1526 Words   |  7 PagesComparing the Odyssey to the Lord of the Rings                  Ã‚  Ã‚   The Lord of the Rings and Odyssey are two very weird stories in my opinion. The two stories include several similarities. The most noteworthy similarity of the two that were in common was the use of themes. Both included similar themes such as, life, death,power, brotherly love, myth, temptation, and journey.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   One thing I noticed was the use of several different themes included in both stories. In the Lord of the Rings theRead MoreComparing Two Works Of Art Essay2100 Words   |  9 PagesComparing two works of art For my final project, I will compare two pieces of art and show the comparisons and differences that they have in the Greek ancient period and the modern period of the same theme â€Å"the representation of the Trojan war†. The visual work art is a bilingual art because it was made with the participation of two artists, Andokides (Red figure) and the Lysippides (Black figure) and it is titled â€Å"Achilles and Ajax Playing a Dice a Game†. It was painted in 525–520 B.C in GreeceRead MoreMenstrual Taboos On Children s Mental And Physical Health2351 Words   |  10 Pagesheals, it creates a barrier over the vaginal opening) and separation of women during their menstrual cycle (p. 92). But if women are seen as powerful, acting as a threshold with the beyond and being capable of something as incredible as bringing new life into the world, why has this translated into an endemic view of women being inferior to men, and why has it been deemed necessary control their natural biological cycles? A reason for this may be that many early societies were male-controlled. As

Active Citizen Free Essays

I’m going to become an active citizen in four simply steps which are learn about the issues, figure out what is not working and try to come up with solutions, take action, and make sure to talk to others. Step 1: read a good newspaper or website like www. cp24. We will write a custom essay sample on Active Citizen or any similar topic only for you Order Now com. Find out what is going on and what’s good and bad about my city, state, country, and the world. Step 2: start by looking in my city you I don’t get confused. To do this, I will need to make a list of categories, which will help me break down all the problems. Some examples are: Are there problems with the public education or catholic system? Is there a lack of community in my neighborhood? Step 3: write letters, call, and meet with your elected officials. I will make my voice be heard by writing to the media or even just starting a blog or website. I can host a creative fundraising project or volunteer with an organization. Step 4: make as many people as possible to be concerned about each problem that’s happening with in our community, so that they can take their own actions and the problem can get solved. The most important thing is putting the word out there so people can act wisely. The three most significant lessons about citizenship that I will take away from this course are the freedom of speech, the freedom of voting, and the freedom of religion. Freedom of speech is extremely important because it refers to the right of an individual to express his/her views about matter of interest to him/her with the freedom of press which means the freedom of writing which both represent their thoughts. Freedom of speech gives people the right to express their opinions without being arrested and thrown to jail. The freedom of voting is also important because it lets people choose the person they feel will represent them better. Freedom of voting is also important because a democratic government can only function when as many people as possible are able to participate in the electoral process. Freedom of religion is important because people need to feel that they are able to have some sort of influence that is free from the external control. Individual need to feel some sort of level of spiritual fulfillment and should be able to choose freely how that path is taken. Freedom of religion is so important because no matter what ones religion is all of them have one thing in common. It is also important because people wont be force to follow certain customs or beliefs like they used to back in the days. How to cite Active Citizen, Papers

John Keats La Belle Dame Sans Merci Analysis Essay Example For Students

John Keats La Belle Dame Sans Merci Analysis Essay John Keats ?La Belle Dame Sans Merci?SPeech is where you make speeches. â€Å"La Belle Dame sans Merci† In â€Å"La Belle Dame sans Merci,† John Keats’ stresses the idea that beauty is only skin deep and also lies in the eye of the beholder. Through the use of two speakers, Keats’ is able to portray his theme by means of a story. As the poem begins, the reader meets the first speaker. As we read on, we come to find out that this is a passer-by. We also find out the state of the other speaker, â€Å"wretched Wight.† Sounds so full of life. We also find out the setting. â€Å"The sedge is wither’d from the lake, /And no birds sing.† Again, the reader sees the lack of life in the setting. As the first speaker continues, he starts to interrogate the other man. â€Å"†¦what can ail thee†¦?† He describes the man as â€Å"a lily on thy brow, with anguish moist and fever dew.† This translated more than likely indicates that the man is sad. He has also lost the color in his cheeks by stating, â€Å"on thy cheek a fading rose.† Now, it is time for the other speaker to respond. His first remark is the route of his problem†¦Ã¢â‚¬ I met a lady.† Wow, cut, print, we have ourselves the beginning of the majority of problems men face. He has met a woman. He then starts to describe her as if in a trance â€Å"Full beautiful, a faery’s child. † The woman is made out to be a goddess. He furthers his description with â€Å"Her hair was long, her foot was light, /And her eyes were wild.† Through stating her attributes in past tense, the second speaker is relaying that she is no longer there. Now the second speaker (for the sake of understanding, we shall call him Sark), Sark is describing what they did together. â€Å" set her on pacing steed.† And she sat like a true lady and they were merry. She took him into â€Å"her elfin grot† and the laid together. She â€Å"look’d at as she did love him. † By this saying, it can be presumed that she did not really love him, but only acted like it because of the gifts he was bestowing upon her. As he fell asleep, Sark had a dream. He dreamt that â€Å" saw pale kings, and princes too, /Pale warriors, death-pale were they all.† These men can be presumed as others who had fallen for this woman and had come to the same misery as him. Sark wakes up and finds himself alone â€Å"On the cold hillside.† He then continues to explain that is why the passer-by found him where he is, where â€Å"the sedge is wither’d from the lake, /And no bird sings.† This is a true story of falling in love with the beauty and not the person. The man fell for her like a rock in water. He gave up everything for her and she left him. But in retrospect, when the title of the poem is translated, it turns out she is the â€Å"beautiful woman without pity.† Speech and Communcations

Drug Abuse as a Social Problem

Best Summary and Analysis The Great Gatsby, Chapter 7

Best Summary and Analysis The Great Gatsby, Chapter 7 SAT / ACT Prep Online Guides and Tips Chapter 7 marks the climax of The Great Gatsby. Twice as long as every other chapter, it first ratchets up the tension of the Gatsby-Daisy-Tom triangle to a breaking point in a claustrophobic scene at the Plaza Hotel, and then ends with the grizzly gut punch of Myrtle’s death. Read our full summary ofThe Great Gatsby Chapter 7to see how all dreams die, only to be replaced with a grim and cynical reality. Image: Helmut Ellgaard/Wikipedia Quick Note on Our Citations Our citation format in this guide is (chapter.paragraph). We're using this system since there are many editions of Gatsby, so using page numbers would only work for students with our copy of the book. To find a quotation we cite via chapter and paragraph in your book, you can either eyeball it (Paragraph 1-50: beginning of chapter; 50-100: middle of chapter; 100-on: end of chapter), or use the search function if you're using an online or eReader version of the text. The Great Gatsby: Chapter 7Summary Suddenly one Saturday, Gatsby doesn't throw a party. When Nick comes over to see why, Gatsby has a new butler who rudely sends Nick away. It turns out that Gatsby has replaced all of his servants with ones sent over by Wolfshiem. Gatsby explains that this is because Daisy comes over every afternoon to continue their affair - he needs them to be discreet. Gatsby invites Nick to Daisy's house for lunch. The plan is for Daisy and Gatsby to tell Tom about their relationship, and for Daisy to leave Tom. The next day it is extremely hot. Nick and Gatsby show up to have lunch with Daisy, Jordan, and Tom.Tom is on the phone, seemingly arguing with someone about the car. Daisy assumes that he is only pretending, and that he is actually talking to Myrtle. While Tom is out of the room, Daisy kisses Gatsby on the mouth. The nanny brings Tom and Daisy's daughter into the room and Gatsby is shocked to realize that the child actually exists and is real. Tom and Gatsby go outside, and Gatsby points out that it's his house is directly across the bay from theirs. Everyone is restless and nervous. From the way Daisy looks at and talks to Gatsby, Tom suddenly figures out that she and Gatsby are having an affair. Daisy asks to go into Manhattan and Tom agrees, insisting that they go immediately. He gets a bottle of whiskey to bring with them.There is a short, but crucial,argument about who will take which car. In the end, Tom takes Nick and Jordan in Gatsby's car while Gatsby takes Daisy in Tom's car. On the drive, Tom explains to Nick and Jordan that he's been investigating Gatsby, which Jordan laughs off.They stop for gas at Wilson's gas station. Tom shows off Gatsby's car, pretending it's his own. Wilson complains about being sick and again asks for Tom’s car because he needs money fast (the assumption is that he will resell it at a profit). Wilson explains the he's figured out that Myrtle is cheating on him, so he's taking her the way from New York to a different state. Glad that Wilson hasn't figured out who Myrtle is having the affair with, Tom says that he will sell Wilson his car as he promised. As they drive off, Nick sees Myrtle in an upstairs window staring at Tom and Jordan, whom she assumes to be his wife. (It’s critical to realize that Myrtle now also associates Tom with this yellow car.) It's still crazy hot when they get to Manhattan. Jordan suggests going to the movies, but they end up getting a suite at the Plaza Hotel.The hotel room is stifling, and they can hear the sounds of a wedding going on downstairs. The conversation is tense. Tom starts picking at Gatsby, but Daisy defends him.Tom accuses Gatsby of not actually being an Oxford man. Gatsby explains that he only went to Oxford for a short time because of a special program for officers after the war. This plausible-sounding explanation fills Nick with confidence about Gatsby. Suddenly Gatsby decides to tell Tom his version of the truth - that Daisy never loved Tom but has always only loved Gatsby.Tom calls Gatsby crazy and says that of course Daisy loves him - and that he loves her too even if he does cheat on her all the time. Gatsby demands that Daisy tell Tom that she has never loved him. Daisy can’t bring herself to do this, and instead said that she has loved them both. This crushes Gatsby. Tom starts revealing what he knows about Gatsby from his investigation. It turns out that Gatsby's money comes from illegal sales of alcohol in drugstores, just as Tom had predicted when he first met him. Tom has a friend who tried to go into business with Gatsby and Wolfshiem. Through him, Tom knows that bootlegging is only part of the criminal activity that Gatsby is involved in. These revelations cause Daisy to shut down, and no matter how much Gatsby tries to defend himself, she is disillusioned. She asks Tom to take her home. Tom's last power play is to tell Gatsby to take Daisy home instead, knowing that leaving them alone together now does not pose any threat to him or his marriage. Gatsby and Daisy drive home in Gatsby’s car. Tom, Nick, and Jordan drive home together in Tom's car. The narration now switches to Nick repeating evidence given at an inquest (a legal proceeding to gather facts surrounding a death) by Michaelis, who runs a coffee shop next to Wilson's garage. That evening Wilson had explained to Michaelisthat he had locked up Myrtle in order to keep an eye on her until they moved away in a couple of days. Michaelis was shocked to hear this, because usually Wilson was a meek man. When Michaelis left, he heard Myrtle and Wilson fighting. Then Myrtle ran out into the street toward a car coming from New York. The car hit her and drove off, and by the time Michaelis reached her on the ground, she was dead. The narration switches back to Nick's point of view, as Tom, Nick, and Jordan are driving back from Manhattan. They pull up to the accident site. At first, Tom jokes about Wilson getting some business at last, but when he sees the situation is serious, he stops the car and runs over to Myrtle's body. Tom asks a policeman for details of the accident. When he realizes that witnesses can identify the yellow car that hit Myrtle, he worries that Wilson, who saw him in that car earlier that afternoon, will finger him to the police. Tom grabs Wilson and tells him that the yellow car that hit Myrtle is not Tom's, and that he was only driving it before giving it back to its owner. As they drive away from the scene, Tom sobs in the car. Back at his house, Tom invites Nick and Jordan inside. Nick is sickened by the whole thing and turns to go. Jordan also asks Nick to come inside. When he refuses again, she goes in. As Nick is walking away, he sees Gatsby lurking in the bushes. Nick suddenly sees him as a criminal. As they discuss what happened, Nick realizes that it was actually Daisy who was driving the car, meaning that it was Daisy who killed Myrtle. Gatsby makes it sound like she had to choose between getting into a head-on collision with another car coming the other way on the road or hitting Myrtle, and at the last secondchose to hit Myrtle. Gatsby seems to have no feelings at all about the dead woman, and instead only worries about what Daisyand how she will react. Gatsby says that he will take the blame for driving the car. Gatsby says that he is lurking in the dark to make sure that Daisy is safe from Tom, who he worries might treat her badly when he finds out what happened. Nick goes back to the house to investigate, and sees Tom and Daisy having an intimate conspiratorial moment together in the kitchen. It's clear that once again Gatsby has fundamentally misunderstood Tom and Daisy's relationship. Nick leaves Gatsby alone. It’s amazing how immediately suspect and creepy Gatsby becomes once Nick turns on him. Has our narrator been spinning Gatsby’s behavior from the get-go? Key Chapter 7 Quotes Then she remembered the heat and sat down guiltily on the couch just as a freshly laundered nurse leading a little girl came into the room. "Bles-sed pre-cious," she crooned, holding out her arms. "Come to your own mother that loves you." The child, relinquished by the nurse, rushed across the room and rooted shyly into her mother's dress. "The Bles-sed pre-cious! Did mother get powder on your old yellowy hair? Stand up now, and say How-de-do." Gatsby and I in turn leaned down and took the small reluctant hand. Afterward he kept looking at the child with surprise. I don't think he had ever really believed in its existence before. (7.48-52) This is our first and only chance to see Daisy performing motherhood. And "performing" is the right word, since everything about Daisy's actions here rings a little false and her cutesy sing song a little bit like an act. The presence of the nurse makes it clear that, like many upper-class women of the time, Daisy does not actually do any child rearing. At the same time, this is the exact moment when Gatsby is delusional dreams start breaking down. The shock and surprise that he experiences when he realizes that Daisy really does have a daughter with Tom show how little he has thought about the fact the Daisy has had a life of her own outside of him for the last five years. The existence of the child is proof of Daisy's separate life, and Gatsby simply cannot handle then she is not exactly as he has pictured her to be. Finally, here we can see how Pammyis being bred for her life as a future â€Å"beautiful little fool†, as Daisy put it. As Daisy’s makeup rubs onto Pammy's hair, Daisy prompts her reluctant daughter to be friendly to two strange men. "What'll we do with ourselves this afternoon," cried Daisy, "and the day after that, and the next thirty years?" "Don't be morbid," Jordan said. "Life starts all over again when it gets crisp in the fall."(7.74-75) Comparing and contrasting Daisy and Jordan) is one of the most common assignments that you will get when studying this novel. This very famous quotation is a great place to start. Daisy's attempt at a joke reveals her fundamental boredom and restlessness. Despite the fact that she has social standing, wealth, and whatever material possessions she could want, she is not happy in her endlessly monotonous and repetitive life. This existential ennui goes a long way to helping explain why she seizes on Gatsby as an escape from routine. On the other hand, Jordan is a pragmatic and realistic person, who grabs opportunities and who sees possibilities and even repetitive cyclical moments of change. For example here, although fall and winterare most often linked to sleep and death, whereas it is spring that is usually seen as the season of rebirth, for Jordan any change brings with it the chance for reinvention and new beginnings. "She's got an indiscreet voice," I remarked. "It's full of- - " I hesitated. "Her voice is full of money," he said suddenly. That was it. I'd never understood before. It was full of money- that was the inexhaustible charm that rose and fell in it, the jingle of it, the cymbals' song of it. . . . High in a white palace the king's daughter, the golden girl. . . . (7.103-106) Here we are getting to the root of what it is really that attracts Gatsby so much to Daisy. Nick notes that the way Daisy speaks to Gatsby is enough to reveal their relationship to Tom. Once again we see the powerful attraction of Daisy's voice. For Nick, this voice is full of â€Å"indiscretion,† an interesting word that at the same time brings to mind the revelation of secrets and the disclosure of illicit sexual activity. Nick has used this word in this connotation before - when describing Myrtle in Chapter 2he uses the word â€Å"discreet† several times to explain the precautions she takes to hide her affair with Tom. But for Gatsby, Daisy's voice does not hold this sexy allure, as much as it does the promise of wealth, which has been his overriding ambition and goal for most of his life. To him, her voice marks her as a prize to be collected. This impression is further underscored by the fairy tale imagery that follows the connection of Daisy's voice to money. Much like princesses who is the end of fairy tales are given as a reward to plucky heroes, so too Daisy is Gatsby's winnings, an indication that he has succeeded. "You think I'm pretty dumb, don't you?" he suggested. "Perhaps I am, but I have a- almost a second sight, sometimes, that tells me what to do. Maybe you don't believe that, but science- - " (7.123) Nick never sees Tom as anything other than a villain; however, it is interesting that only Tom immediately sees Gatsby for the fraud that he turns out to be. Almost from the get-go, Tom calls it that Gatsby's money comes from bootlegging or some other criminal activity. It is almost as though Tom's life of lies gives him special insight into detecting the lies of others. The relentless beating heat was beginning to confuse me and I had a bad moment there before I realized that so far his suspicions hadn't alighted on Tom. He had discovered that Myrtle had some sort of life apart from him in another world and the shock had made him physically sick. I stared at him and then at Tom, who had made a parallel discovery less than an hour before- and it occurred to me that there was no difference between men, in intelligence or race, so profound as the difference between the sick and the well. Wilson was so sick that he looked guilty, unforgivably guilty- as if he had just got some poor girl with child. (7.160) You will also often be asked to compare Tom and Wilson, two characters who share some plot details in common.This passage, which explicitly contrasts these two men's reactions to finding out their wives are having affairs, is a great place to start. Tom’s response to Daisy and Gatsby’s relationship isto immediately do everything to display his power. He forces a trip to Manhattan, demands that Gatsby explain himself, systematically dismantles the careful image and mythology that Gatsby has created, and finally makes Gatsby drive Daisy home to demonstrate how little he has to fear from them being alone together. Wilson also tries to display power. But he is so unused to wielding it that his best effort is to lock Myrtle up and then to listen to her emasculating insults and provocations. Moreover, rather than relaxing under this power trip, Wilson becomes physically ill, feeling guilty both abouthis part in driving his wife away and aboutmanhandling her into submission. Finally, it is interesting that Nick renders these reactions as health-related. Whose response does Nick view as â€Å"sick† and whose as â€Å"well†? It is tempting to connect Wilson’s bodily response to the word â€Å"sick,† but the ambiguity is purposeful. Is it sicker in this situation to take a power-hungry delight in eviscerating a rival, Tom-style, or to be overcome on a psychosomatic level, like Wilson? "Self control!" repeated Tom incredulously. "I suppose the latest thing is to sit back and let Mr. Nobody from Nowhere make love to your wife. Well, if that's the idea you can count me out. . . . Nowadays people begin by sneering at family life and family institutions and next they'll throw everything overboard and have intermarriage between black and white." Flushed with his impassioned gibberish he saw himself standing alone on the last barrier of civilization. "We're all white here," murmured Jordan. "I know I'm not very popular. I don't give big parties. I suppose you've got to make your house into a pigsty in order to have any friends- in the modern world." Angry as I was, as we all were, I was tempted to laugh whenever he opened his mouth. The transition from libertine to prig was so complete. (7.229-233) Nick is happy whenever he gets to demonstrate how undereducated and dumb Tom actually is. Here, Tom’s anger at Daisy and Gatsby is somehow transformed into a self-pitying and faux righteous rant about miscegenation, loose morals, and the decay of stalwart institutions. We see the connection between Jordan and Nick when both of them puncture Tom’s pompous balloon: Jordan points out that race isn’t really at issue at the moment, and Nick laughs at the hypocrisy of a womanizer like Tom suddenly lamenting his wife’s lack of prim propriety. "She never loved you, do you hear?" he cried. "She only married you because I was poor and she was tired of waiting for me. It was a terrible mistake, but in her heart she never loved any one except me!" (7.241) Gatsby throws caution to the wind and reveals the story that he has been telling himself about Daisy all this time. In his mind, Daisy has been pining for him as much as he has been longing for her, and he has been able to explain her marriage to himself simply by eliding any notion that she might have her own hopes, dreams, ambitions, and motivations. Gatsby has been propelled for the last five years by the idea that he has access to what is in Daisy's heart. However, we can see that a dream built on this kind of shifting sand is at best wishful thinking and at worst willful self-delusion. "Daisy, that's all over now," he said earnestly. "It doesn't matter any more. Just tell him the truth- that you never loved him- and it's all wiped out forever." ... She hesitated. Her eyes fell on Jordan and me with a sort of appeal, as though she realized at last what she was doing- and as though she had never, all along, intended doing anything at all. But it was done now. It was too late†¦. "Oh, you want too much!" she cried to Gatsby. "I love you now- isn't that enough? I can't help what's past." She began to sob helplessly. "I did love him once- but I loved you too." Gatsby's eyes opened and closed. "You loved me too?" he repeated. (7.254-266) Gatsby wants nothing less than that Daisy erase the last five years of her life. He is unwilling to accept the idea that Daisy has had feelings for someone other than him, that she has had a history that does not involve him, and that she has not spent every single second of every day wondering when he would come back into her life. His absolutism is a form of emotional blackmail. For all Daisy's evident weaknesses, it is a testament to her psychological strength that she is simply unwilling to recreate herself, her memories, and her emotions in Gatsby's image. She could easily at this point say thatshe has never loved Tom, but this would not be true, and she does not want to give up her independence of mind. Unlike Gatsby, who against all evidence to the contrary believes that you can repeat the past, Daisy wants to know that there is a future. She wants Gatsby to be the solution to her worries about each successive future day, rather than an imprecation about the choices she has made to get to this point. At the same time, it's key to note Nick’s realization that Daisy â€Å"had never intended on doing anything at all.† Daisy has never planned to leave Tom. We've known this ever since the first time we saw them at the end of Chapter 1, when herealized that they were cemented together in their dysfunction. It passed, and he began to talk excitedly to Daisy, denying everything, defending his name against accusations that had not been made. But with every word she was drawing further and further into herself, so he gave that up and only the dead dream fought on as the afternoon slipped away, trying to touch what was no longer tangible, struggling unhappily, undespairingly, toward that lost voice across the room. (7.292) The appearance of Daisy's daughter and Daisy’s declaration that at some point in her life she loved Tom have both helped to crush Gatsby's obsession with his dream. In just the same way, Tom's explanations about who Gatsby really is and what is behind his facade have broken Daisy's infatuation. Take note of the language here – as Daisy is withdrawing from Gatsby, we come back to the image of Gatsby with his arms outstretched, trying to grab something that is just out of reach. In this case it's not just Daisy herself, but also his dream of being with her inside his perfect memory. "Beat me!" he heard her cry. "Throw me down and beat me, you dirty little coward!" (7.314) Myrtle fights by provoking and taunting. Here, she is pointing out Wilson’s weak and timid nature by egging him on to treat her the way that Tom did when he punched her earlier in the novel. However, before we draw whatever conclusions we can about Myrtle from this exclamation, it’s worthwhile to think about the context of this remark. First, we are getting this speech third-hand. This is Nick telling us what Michaelis described overhearing, so Myrtle’s words have gone through a double male filter. Second, Myrtle’s words stand in isolation. We have no idea what Wilson has been saying to her to provoke this attack. What we do know is that however â€Å"powerless† Wilson might be, he still has power enough to imprison his wife in their house and to unilaterally uproot and move her several states away against her will. Neither Nick nor Michaelis remarks on whether either of these exercises of unilateral power over Myrtle is appropriate or fair - it is simply expected that this is what a husband can do to a wife. So what do we make of the fact that Myrtle was trying to verbally emasculate her husband? Maybe yelling at him is her only recourse in a life where she has no actual ability to control her life or bodily integrity. The "death car" as the newspapers called it, didn't stop; it came out of the gathering darkness, wavered tragically for a moment and then disappeared around the next bend. Michaelis wasn't even sure of its color- he told the first policeman that it was light green. The other car, the one going toward New York, came to rest a hundred yards beyond, and its driver hurried back to where Myrtle Wilson, her life violently extinguished, knelt in the road and mingled her thick, dark blood with the dust. Michaelis and this man reached her first but when they had torn open her shirtwaist still damp with perspiration, they saw that her left breast was swinging loose like a flap and there was no need to listen for the heart beneath. The mouth was wide open and ripped at the corners as though she had choked a little in giving up the tremendous vitality she had stored so long. (7.316-317) The stark contrast here between the oddly ghostly nature of the car that hits Myrtle and the visceral, gruesome, explicit imagery of what happens to her body after it is hit is very striking. The car almost doesn’t seem real – it comes out of the darkness like an avenging spirit and disappears, Michaelis cannot tell what color it is. Meanwhile, Myrtle’s corpse is described in detail and is palpably physical and present. This treatment of Myrtle’s body might be one place to go when you are asked to compare Daisy and Myrtle in class. Daisy’s body is never even described, beyond a gentle indication that she prefers white dresses that are flouncy and loose. On the other hand, every time that we see Myrtle in the novel, her bodyis physically assaulted or appropriated. Tom initially picks her up by pressing his body inappropriately into hers on the train station platform. Before her party, Tomhas sex with her while Nick (a man who is a stranger to Myrtle) waits in the next room, and then Tom ends the night by punching her in the face. Finally, she is restrained by her husband inside her house and then run over. Daisy and Tom were sitting opposite each other at the kitchen table with a plate of cold fried chicken between them and two bottles of ale. He was talking intently across the table at her and in his earnestness his hand had fallen upon and covered her own. Once in a while she looked up at him and nodded in agreement. They weren't happy, and neither of them had touched the chicken or the ale- and yet they weren't unhappy either. There was an unmistakable air of natural intimacy about the picture and anybody would have said that they were conspiring together. (7.409-410) And so, the promise that Daisy and Tom are a dysfunctional couple that somehow makes it work (Nick saw this at the end of Chapter 1)is fulfilled. For careful readers of the novel, this conclusion should have been clear from the get-go. Daisy complains about Tom, and Tom serially cheats on Daisy, but at the end of the day, they are unwilling to forgo the privileges their life entitles them to. This moment of truth has stripped Daisy and Tom down to the basics. They are in the least showy room of their mansion, sitting with simple and unpretentious food, and they have been stripped of their veneer. Their honesty makes what they are doing - conspiring to get away with murder, basically - completely transparent. And it is the fact that they can tolerate this level of honesty in each other besides each being kind of a terrible person that keeps them together. Compare their readiness to forgive each other anything - even murder! - with Gatsby’s insistence that it’s his way or no way. The image of Tom and Daisy holding hands, while discussing how to flee after Daisy kills Myrtle, is the crux of their relationship. They are willing to forgive each other everything. Are they secretly the most romantic couple in the book? The Great GatsbyChapter 7 Analysis It's no surprise that this very long, emotional, and shocking chapter is laced through with the themes ofThe Great Gatsby. Let's take a look. Overarching Themes Morality and Ethics. In this chapter, suspicion of crime is everywhere: Gatsby’s new butler has a â€Å"villainous† (7.2) face a woman worries that Nick is out to steal her purse on the train Gatsby lurks around outside the Buchanans’ mansion like â€Å"he was going to rob the house in a moment† (7.384) Daisy and Tom sit and conspire together at the kitchen table This air of the illegal heightens the actual crimes that take place or are revealed in the chapter: Gatsby is a bootlegger (or worse) Daisy kills Myrtle Gatsby hides the car with its evidence of the accident Daisy and Tom decide to get away with murder This descent into the dark side of the Wild East (contrasted with Nick's version of the calm and strictly above-board Middle West) reveals the novel’s perspective on the excesses of the time period. It is interesting that the vast majority of the crime or near crime that is described is theft – the taking of someone else’s property. The same desires that spur the ambitious to come to Manhattan to try to make something of themselves also incite those who are willing to do the kind of corner-cutting that results in criminality. Only Daisy, who is already so established that theft is unnecessary to her, takes crime to the next level. Love, Desire, Relationships. Just as crime is everywhere, so too is illicit sexuality. However, the heat and tension seem to reverse the behavioral tendencies of the characters we have come to know over the course of six chapters. The usually reserved Nick wonders about his train conductor and â€Å"whose flushed lips he kissed, whose head made damp the pajama pocket over his heart† (7.23). He also makes a dirty joke about the Buchanans’ butler having to yell over the phone that he simply cannot send Tom’s body to Myrtle in this heat. The usuallypassive Daisy kisses Gatsby on the mouth in front of Nick and Jordan in a display of rebellion. Later she calls Tom out on his euphemistic description of the times he cheated on her right after their honeymoon as a â€Å"spree† (7.252), a word that just means â€Å"fun good time.† On the other hand, the womanizing Tom primly and hypocritically rants about the downfall of morality and the possibility that people of different races will be allowed to intermarry. Similarly, the normally weak and ineffectual Wilson overpowers his wife enough to lock her up when he finds out about the affair she’s been having. He also feels as bad about the situation as if he had gotten a woman pregnant by accident. Everyone’s desire for someone who is not their spouse is underscored by the way that an ongoing wedding is continuously described as deeply unappealing throughout the chapter. Eventually, the wedding music pops up in the middle of the climactic argument like this: â€Å"From the ballroom beneath, muffled and suffocating chords were drifting up on hot waves of air† (7.261). Married life is suffocating, and these characters spend significant energies trying to break free. Motifs: Weather. The overwhelming heat of the day plays a vital role in creating an atmosphere of stifled, sweaty, uncomfortable breathlessness. Each scene’s overwhelming tension and awkwardness arefurther heightened by the physical discomfort that everyone is experiencing (it’s also key to remember that being hot and slightly dehydrated elevates the level of intoxication that a person feels, these characters pour back whiskey after whiskey). The hot mugginess ratchets up anger and resentment, and also seems to elevate the recklessness with which people are willing to expose and pursue their sexual desires. So crucial is this atmospheric element, that every movie adaptation of this novel makes sure that the actors are covered in sweat during these scenes, making it almost as uncomfortable to watch them as it is to imagine making it through that day. Here’s a quick clip that shows you what I mean. Mutability of Identity. It is fitting that just as lots of wool is removed from lots of eyes, as Gatsby is source of wealth is revealed, and as Daisy is shown not to be the fairytale figment of Gatsby’s imagination, the idea of faà §ades, false impressions, and mistaken identity is front and center. First, on this blisteringly hot day, Daisy is entranced by Gatsby’s projecting an image of looking â€Å"so cool† and resembling â€Å"the advertisement of the man† (7.81-83). Gatsby’s glossy appearance is perfect but also clearly shallow and fake, like an ad. Later, Myrtle seethes with jealousy when she sees Tom driving next to Jordan, and assumes that Jordan is Daisy. This case of mistaken identity contributes to her death, as she assumes that Tom would be driving the same car back from the city that he took there. Third, Daisy and Jordan remember a man named Biloxi who talked his way into Daisy and Tom’s wedding, and then talked his way into staying at Jordan’s house for three weeks as he recuperated from a fainting spell. Their memories make clear that his entire story about himself was a sham – a sham that worked, until it didn’t, like the faà §ades of the main characters in the story. Fourth, Wilson briefly assumes that Michaelis is Myrtle’s lover. His failure to understand who it is that is a really having an affair with his wife leads to the novel’s second murder. The Treatment of Women. Also key this chapter are women characters. First, there is the pairing of Daisy and Jordan, whose outlooks on life are confirmed to be diametrically opposed. Daisy is rich, overindulged, and endlessly bored with her monotonously luxurious life. She grabs on to the romance with Gatsby is a possible escape, but is soonconfronted with the reality of the perfect, idealized being that he would like her to be. Daisy realizes that she prefers the safe boredom and casual betrayal of Tom to the unrealistic expectations – and thus inevitable disappointment – of being with Gatsby. Her fundamental cowardice is a better fit for Tom, as we find out after the car accident when she kills Myrtle. It’s Tom who offers her complicity, understanding, and a return to stability. On the other hand, Jordan is a pragmatist who sees opportunity and possibility everywhere. This makes her attractive to Nick, who likes that she is self-contained, calm, cynical, and unlikely to be overly emotional. However, this approach to life means that Jordan is basically amoral, as revealed in this chapter by her almost complete lack of reaction to Myrtle’s death, and her assumption that life at the Buchanan house will go on as normal. For Nick, who clings to his sense of himself as a deeply decent human being, this is a dealbreaker. Next, we have the comparison between Daisy and Myrtle, two women whose marriages dissatisfy them enough that they seek out other lovers. There are many ways to compare them, but in this chapter in particular what seems important is whether each woman is able to maintain coherence and integrity. What Gatsby wants from Daisy is a complete erasure of her mind, history, and emotions, so that she will match his weirdly flat and idealized notion of her. By demanding that she renounce ever having had feelings for Tom, Gatsby wants to deny her fundamental sense of self-knowledge. Daisy refuses to compromise herself in this way and so is able to maintain psychological integrity. On the other hand, Myrtle, whose physicality has always been her most defining feature, ends up losing even the most basic integrity – bodily integrity – as her body is not only ripped open when she is hit by a car, but this mutilation is witnessed by many people and then also graphically described. Finally, we can look at all three women in terms of whether and how they are controlled by the men in their lives, and whether and how they escape that control. Jordan’s cool aloofness prevents her from being trapped in the same way that Myrtle and Daisy are. Despite even her admission later that breaking up with Nick hurt her feelings, we certainly get the sense that Jordan could take him or leave him. She retains a lot of power in their relationship. For example, when Nick suddenly freaks out about turning 30, she shows him how to be â€Å"too wise ever to carry well-forgotten dreams from age to age† (7.308) and by putting her hand over his with â€Å"reassuring pressure† (7.308). Neither of the other two women is ever on top even in this very mild way. For example, Tom, who is used to putting his hands on people as a way of showing his power over them (in this chapter he does it to the policeman, and then to Wilson), puts his hand over Daisy’s at the end of the chapter to indicate that she is back within his circle of control. But at least Daisy’s escape attempt led her to Gatsby’s presumably gentlemanly treatment. The same can’t be said for Myrtle, who goes from bad to worse, as she escapes her marriage to have an affair with Tom, who feels free to beat her, and then is forced to return to her husband, who feels free to imprison and forcibly remove her from her home. Death and Failure. Death comes in many forms, both metaphorical and horribly real. Of course, the primary death in this chapter is that of Myrtle, gruesomely killed by Daisy. But this is also the chapter where dreams come to die. Gatsby’s fantasy of Daisy undergoes a slow demise when he meets her daughter, and when he learns that she is simply unwilling to renounce her entire history with Tom for Gatsby’s sake. Similarly, any romantic ideas Daisy may have had about Gatsby vanish when she learns that he is a criminal. New York’s Plaza Hotel, famous for being the place where Eloise lives in those kids books, and for being the setting for this novel’s scene of confrontation. Crucial Character Beats Gatsby stops throwing parties at his house and instead carries on an affair with Daisy. Nick, Gatsby,Daisy, Jordan, and Tom have lunch together and decide to go to Manhattan for the day to escape the heat. Both Tom and Wilson realize that their wives are having affairs; however, only Tom knows who Daisy's affair is with. Wilson decides to take Myrtle to live somewhere else. Nick, Gatsby, Daisy, Jordan, and Tom end up in a suite at the Plaza Hotel where everything comes tumbling into the open. Gatsby and Daisy admit that they've been having an affair, Gatsby demands that Daisy tell Tom that she has never loved him. Daisy cannot do this, and Gatsby's dreams are dashed. Gatsby and Daisy drive home together. On the way, with Daisy driving the car, they hit and kill Myrtle, who is trying to escape being imprisoned in her house by Wilson. Gatsby decides to take the blame for the accident, but doesn’t quite realize that it is all over between him and Daisy. Daisy and Tom have an intimate moment together as they figure out what they are going to do next. What’s Next? Compare the novel’s four trips into Manhattan: Nick at Myrtle’s party in Chapter 2, Nick’s description of what it’s like to be a single guy around town at the end of Chapter 3, Nick at lunch with Gatsby in Chapter 4, and insanity at the Plaza in this chapter. Does Manhattan affect the way the characters behave? Does it make them more or less likely to act out to be there? Do they feel comfortable there? Explore this chapter’s many significant motifs: Tom’s insistence on everyone drinking, the ridiculously hot weather, Jordan’s calm excitement about the fall season, dangerous cars, and the strangely invasive music from the hotel wedding. Move on to the summary of Chapter 8, or revisit the summary of Chapter 6. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Street-Observer Flneur Essay Example | Topics and Well Written Essays - 1000 words

Street-Observer Flneur - Essay Example However, there are also areas where people with the same cultural background come together or live together in groups. Therefore, I would like to carry out a piece of research or rather a little flanerie to try to seek an answer to the question: â€Å"Do people from different ethnic backgrounds interact well with each other in a multicultural city like Toronto?† In order to find an answer to my question, I intend to be a flaneur myself to carry out research in select places within a specified time on certain ethnic groups. Choosing specific groups and areas will help in narrowing down results in order to make the research more effective and the results reliable. There are other related questions that I will keep in mind while doing a little flanerie in order to stay focused on my topic. The other related questions for which I would try to seek answers are 1. When people from different ethnic backgrounds are interacting, are they interacting in an ethical way? People belonging to different ethnic groups interacting with each other ethically or unethically in a given space of time will be taken into account. 2. Why is there a difference in the behavior of dark and white-skinned people in the city? I will observe the behavior of dark and white skinned people in areas where they live together side by side and in areas which are famous for multicultural events. 3. Why are there small cultural areas with people of the same ethnicity? The behavior of different social groups in areas with the same ethnicity will be observed in order to learn more about why they live like this. In order to get valid results, I will focus on three ethnic groups, viz. the Black Americans, the Whites, and the South Asians. I think studying these three ethnic groups will give me an idea of the different ethnicities in general upon which I can base my research. I will study how people belonging to these three racial groups coexist peacefully though there are differences in their lifes tyles. I will also conduct a study to see whether the differences in their lifestyles have anything to do with the differences in their behavior. I will also observe the behavior of these groups in a multicultural society as well as in their own ethnic communities. This will help me understand why people behave differently when they are influenced by a change of environment. To get an idea about different peoples’ behavior in a multicultural society, I will observe the behavior of the Whites, the Blacks and the South Asians in Dundas square, where people from different cultural backgrounds meet. To observe South Asian people’s behavior in their area, I will observe their behavior down the Gerard Street in front of Indian and Pakistani restaurants. To know about the Black Americans, I will conduct the same research in the residential areas near Jane and Finch and for the Whites, in Yorkville. I will try to study the people in these four places within the space of a week ’s time whatever the population is or whatever the weather is. I will carry out my research not only on working days but also on weekends in order to observe any changes in the behavior of people if there happened to be any special events.  

Geography assignment Research Paper Example | Topics and Well Written Essays - 750 words

Geography assignment - Research Paper Example Analysis presented in this paper is helpful in understanding the geographical account of the Kerman province in reference to the Islamic world from the 7-12th century. On a broad front, the paper explores the geographical environment of the Kerman province of the south central Iran, natural features and its resources (Le, 2008). In addition, the paper evaluates and analyses how Islamic region has influenced the landscape, natural and economic resources as well as the environment of Kerman province at this period of study. Geographically Kerman province is located at a high margin of Lut desert surrounded by Mountains such as Saheb Al Zman. The area is entirely populated by the Muslim community and governed by the Islamic rule since the wiping out of the Kharijites who thrived in the region since the third century (Kennedy, 2012). Analysis of the Kerman environment between the 7-12th century was influenced by the events, activities and cultures of the Islamic religion but current the situation has changed due to modernization and economic revolution. In the ancient type of Islamic rule, Kerman province water, air and land environment was favored by the Islamic activities and events that occurred at that the religion experiences today Wheatley, It is worth noting that, current the Kerman province faces environmental concerns than it was from the 7-12th century. The Kerman province air environment is faced with pollution challenges especially in the urban area. For example, the emissions from the vehicles, industrial effluents and refinery operations affect the air environment today than it was in the ancient period (Cooper & Yue, 2008). To some aspect, in the ancient period the quality of air was normal without major pollutants except for the natural dust emissions that were temporarily subjected to the environment due natural consequences (Muqaddasī & Collins,

Marketing Analysis of Tesco

Marketing Analysis of Tesco 1.ORGANIZATIONS ORIENTATION An organization orientation depends upon the marketing concept and the market orientations, which are the foundations of strategic marketing. Marketing concept exists on the fusion of all marketing activities. When they are combined, the company can achieve higher profitability (Hooley 2008: 6, 7). Tesco has developed a strategic customer relationship management which builds and keeps a valued customer awareness and powerful brand engagement. Its position in UK is strengthened by overtaking Sainsbury in 1995 and by its online home grocery service (Jobber 2010:583). 2. MARKET SEGMENTATION, POSITIONING, TARGET MARKETING Market segmentation is the process of understanding the characteristics and demand of different individuals. Tesco gather customer information from the loyalty card scheme and identifies their purchasing habits and behaviour patterns, which are used for segmenting customers based on their needs. Customers are grouped based on their similarities. With this information, Tesco introduced different clubs like the kids club, the food club, the baby and toddler club, Healthy living Club. Market segments are chosen for targeting and a marketing mix strategy is selected for that target market (Jobber 2010:262,584).To develop an effective strategic marketing there should be an upstanding positioning of product and services in the market. Positioning is an iterative and vital process in retail marketing. The main goal of positioning is to develop and maintain a remarkable place in the market for the company and its product. Positioning starts with the product (Kalafatis 2000).Nevertheless, Tes co has a brand image and they are proud of its brand value ( Martenson 2007).Keys to successful positioning is clarity, consistency, competitiveness and credibility. Repositioning is carried out when customer needs or target market changes. Repositioning strategies include image repositioning, product repositioning, intangible repositioning, tangible repositioning (Jobber 2010:285,288). 3. MARKET ORIENTATION Marketing orientation is achieved by marketing concept (Blois 2000: 21). It is defined as all the departments working together to develop and understand customers current and future needs and to meet them to keep the customers satisfied (Hooley 2008: 8). The elements of market orientation include Customer orientation, Competitor orientation, and inter functional orientation. 4. CUSTOMER ORIENTATION Marketing oriented companies are primarily focused on customers. They get the needs and problems of their customers and find a better solution for them (Blois 2000: 22). Tesco strategy is based on loyalty card scheme and gets information about individual customers and their different needs. The club card helps the customers to save their money when they accumulate points in the card. Club card can be used at any Tescos partners (Jobber 2010:583). Tescos objectives and guidelines are aimed directly at customer satisfaction and it is assessed regularly (Hooley 2008: 11). Customer orientation depends on the employee performance. It results in positive outcomes of the company. It determines the relationship quality of the organization and relationship quality highly depends upon the company loyalty (Macintosh 2007). 5. COMPETITOR ORIENTATION The organization should identify the short-term and a long-term capability of the competitors. A deep understanding of the competition is needed. For Tesco the competitive positioning applies at the level of the companies. In UK the leading grocery retailing competitors include Tesco, Sainsburys and Asda (Hooley 2008: 208).We need to understand the competitors profit sources, position in the market, marketing strategies (Best 2004: 7).Tesco collects information about the activities and conduct regular benchmarking against the competitor offerings (Hooley 2008: 12). 6. LONG-TERM PROFIT FOCUS This is the ultimate objective of all the business. The main objectives of Tesco are to be a successful international retailer, to be strong in non-food as in the food business, to open more stores across the world. The International strategy of Tesco requires a long-term approach (Tesco PLC 2009).The decisions of Tesco are guided by long- term plans rather than short -term benefits (Hooley 2008: 12). 7. INTERFUNCTIONAL COORDINATION Interfunctional coordination concerns with the coordination of all company resources to create a value for target customers. To create an impenetrable competitive position, we have to rely on the coordinated efforts of various functions and people within the organizations. Cross-functional relationship plays a decisive role (Hooley 2008: 12). Tesco has a dedicated team approach to develop and deliver market-based customer solutions (Best 2004: 48).They work together and support each other to serve customer .The financial and management department work closely with the operators of the retailer world. Commercial departments make decisions to deliver best products at best possible prices. Corporate purchasing departments work with suppliers. The graduates in Tesco strive to generate revenue. Distribution team works to deliver products in the right time to different stores. The effective systems IT department improve online shopping for customers and they raise the contacts between vari ous business areas to streamline the entire processes. The marketing team of Tesco works with customers to understand their needs and current trends. The property and engineering department do all the support works of the stores (Hooley 2008: 12). 8. ORGANISATIONAL CULTURE Marketing orientation can be described as a variety of organizational culture that places the highest priority to establish and maintain the best customer value while considering the interests of stakeholders like investors, employees, suppliers (Blois 2000: 21). The core purpose of Tesco is to create value for customers to earn their lifetime loyalty (Tesco PLC 2009). All the staffs work like a team .They gives respect each other and treat customers in a way they feel satisfied. Face to face meetings, trips are conducted and Staffs are rewarded for their work they do. They offer discounts and benefits for the staffs also provide more salaries, training, flexible working hours and health and safety measures are observed as compared to other retailers. Tesco welcomes all people regardless of age, sex, ethnicity etc. Human rights policies are applied to all members (Tesco PLC 2009). Store Loyalty is the output of customer satisfaction and customers will visit the store regularly. All e mployees understand their responsibilities to create satisfied customers (Martenson 2007). 9. TESCO STRATEGIES Tesco has a well-established strategy for their business success. About 70% of the trading and profit is from UK. They are the market leaders in markets outside UK. They have four different store formats like Express, Metro, Superstore, Extra and one trial format Home plus, for non-food and clothing. As an international retailer, they mainly focus on the local customer needs and understand them. They make sure the board appeal. They have various own brands of superior quality to customers to compliment their style of living. Tesco looks after the people working with them (Tesco PLC 2009). Market Corporate responsibility is an opening for growth. The values are the no one tries harder for customers and treat people how they want to be treated (Tesco PLC 2009). The Tesco steering wheel represents performance and is a strategy-driving tool. (Tesco PLC 2009). A sale in non-food is a key part of the strategy. They provide with the best quality and price. Tescos non-food includes electrical, home entertainment, clothing, health and beauty, stationery, bookshop and soft furnishings, seasonal goods, opticians and pharmacies (Tesco PLC 2009). In retailing services, Tesco offers more to the customers. Tesco personal finance has products from credit cards to insurance. Online grocery shopping is made effortless with Tesco.com. Tesco Telecoms offers a wide range of services from mobile network, home phone service, internet access and an internet phone service (Tesco PLC 2009). The Success of Tesco depends on trust and satisfaction of the customers. Overall, Tesco has a strong marketing orientation and compelling marketing strategies which results in the customer satisfaction and the higher levels of profitability. Every Little Helps Tesco to be a market leader (Tesco PLC 2009). 10. COMPETITIVE ADVANTAGE As Armstrong (2005) defined, competitive advantage is the advantage over competitors obtained by providing better value to customer. It is important to company who wants to win the customers and establish a profitable relationship with them (Armstrong Kotler, 2005). Before the organisation is choosing the right competitive advantage on which to build up its competitive strategies it must analyze the industry environment normally by using the porters 5 forces analysis. 11. Porters Five Forces Analysis Introduced by Michael Porter in 1979, Porters 5 Forces is a powerful tool to analyse the attractiveness of an industry. This framework involves a relationship between competitors within an industry, potential competitors, suppliers, buyers. It helps management to understand both the strength of the current competitive position, and the strength of a position organization want to be. (Michael Porter, 2008) A diagram below shows the Porters 5 forces clearly. 12. Threat of New Entry: As porter said the ability of people who newly enter your market might affect your power. If the barrier to entry the market is low and your have little protection for current position, then the new competitors can easily enter the market and weaken your position. (Michael Porter, 2008). In terms of new entrants Tesco does not have much threat because of the high barriers for new comer to entry into the supermarket industry. According to the TNS (Taylor Nelson Sofres, the leading market research group) data Tesco occupies over one third of grocery market share in UK, and is along with Asda, Saintsburys, Morrisons become the big four which has hold over 68% of UK overall grocery market. This strong solid position makes Tesco the market leader and giant in UK supermarket industry. Due to the massive market share has been hold by the big four, the barriers for new entrants are obviously quite high. It is hard for new retailer to obtain the market share and challenge the existing powerfu l player such as Tesco. In addition, another high barrier for new entrants is the supermarket industry needs huge capital and personnel involved but needs long time to get the return. Therefore, there are high barrier for new retailers entry into the existing supermarket industry dominated by big four. Thus, if Tesco sustains its strong position in the market it will have less threat from new entrants. 13. The power of buyer: According to Porter the buyers have the power to drive price down. Small number of buyers and powerful buyers for a company can likely having greater power on driving the price (Michael Porter, 2008). Generally say, in supermarket industry there is little bargain power for buyers with supermarket because all the prices are fixed price. Moreover, the bigger number of consumers will reduce the power of buyers. Therefore, it is little power of buyers to Tesco due to huge number of customers and little bargain power of buyers in this industry. However, customers can still switch buying from one supermarket to another by many factors. First, the price is the primary factor determinates customers buying activities. In this respect, Tescos strategy is based on its cost advantages. The organization aims to be the best value retailer. Tesco stated its price has been cut by 17% between 2000 and 2006; even facing the higher energy price challenge during the recent recession Tescos price has bee n dropped down by 1.8% last year. Second, due to the differentiation of product is little in the supermarket industry; customers can switch buying easily, thus, to attract and keep customers is relying on their loyalty to the store. Tescos report claims it has the UK number one loyalty card scheme and it has over 13 millions active Clubcard holders. Overall, the power of buyer is little to Tesco and Tesco has big advantages on low price and customer loyalty. 14. Power of suppliers Porter said the suppliers also have power to drive up the price. The power of driven is determined by the number and the strength of suppliers. To the Britain biggest grocery supermarket Tesco, the power of supplier is very little because Tesco has vast numbers of supplier across overall markets. The overwhelming market power of Tesco makes suppliers have no bargain power to it; instead, some of suppliers rely on Tesco. As a buyer Tesco has huge demand and great power to the supplier. However, Tesco also relys on their suppliers to achieve its objectives, without those suppliers Tesco could not deliver best value goods to the customers. Therefore, Tesco has established the long term constructive partnership with suppliers. According to Tescos report, it has over 1,500 suppliers who have been working with Tesco for five years or more. Based on a survey taken in 2008 by Tesco, there were over 90% of UK suppliers thought Tesco was trustworthy. Moreover, Tesco also provide the opportunit ies to small producers and local suppliers. For example, Tesco has opened five new regional buying offices around Britain and hosted regional road shows to attract and increase the number of local suppliers for selling their goods through Tesco. As the result, the small suppliers get more business opportunities meanwhile they help Tesco getting hundreds of new lines into stores. In sum, Tesco has little threat from power of supplier and company achieved its objectives by establishing the trustable partnership with suppliers. 15. The Threat of substitutes Porter introduced this threat as the other industry or business has the ability to substitute you and attract your customers. Although Tesco has head position in the supermarket industry, somehow, the substitutes still exist. For example, eating-out is a substitute to buying food from supermarket. However, a recent survey by analyst Buckingham Research has found that 75% of British families will stay at home during the recession rather than eating out. Under recession, the threat of eating-out to supermarket is less than ever. Another substitute worth to be considered is the online shopping. Nowadays, as the technology growing fast the online shopping becomes easy and trendy. However, it can not completely substitute the real life shopping especially for the food purchase. The technical problem, delivery problem and communication problem may bother people to buy online. Moreover, the real life shopping is also a part of social life to most of people, which would be simply substitute by clicking screen. In sum, the threat of substitute to Tesco is higher than buyer, supplier and new entrant. 16. The Threat of Competitive Rivalry: This threat comes from the competitors and also is affected by the new entry, substitute, power of buyer and supplier. The threat of competitive rivalry to Tesco is high although it is the largest grocery supermarket in UK. Asda, Sainsburys and Morrison are the three main competitors of Tesco. These three companies also have big portion of market share and compete with Tesco through price, product and promotions. The competition between the main grocery supermarkets remains fierce. Tesco has been reported that the market share has been losing and dipping in UK market since 2009 by many main Medias such as Times, BBC news and Guardian. Reports said according to the last figures of 2009 Tescos market share dropped from 31.3% to 30.7% of UK grocery sales. Meanwhile, Asdas market share rose to 17 % from 16.7 % and Morrisons went up to 12.1% from 11.7 %. TNS reported against the UK grocery sales rise 6%, Tescos sales rose 4% which below the market growth. However, Morrisons and Asda were all found beyond the growth of the market, seeing sales rise 9.7% and 7.2%. Moreover, the discounter supermarkets Aldi and Lidl also compete with Tesco as consumer cut back on spending during the recession. In addition, TNS also claimed that Waitrose, the John Lewis-own supermarket as the up-market grocer is fast growing in grocery market. On the other hand, because Tesco also set foot in non-food industry there are so many competitors such as Shell, BP, Amazon, O2, etc. To sum up, Tesco has highly threat from many competitors in both food and non-food industry. Therefore, Tesco must take its competitive advantages to prevent from threats of competitors. 17. Competitive Advantage of Tesco Through the porters 5 forces analysis the competitive advantages of Tesco can be outlined. First, the significant market power is the big advantage of Tesco. The great market power makes Tesco is able to put up barrier to new entrants and weaken the power of buyer and supplier; it also gives Tesco ability to beat the competitors. Second, namely cost advantage, the big economic scale enables Tesco to reduce the cost at extremely low level and thereby providing the low price to customers. Third, diversification makes Tesco has a further advantage to win the market because Tesco expands the broad markets such as financing, telecom and retail service rather than just food market and spread its business worldwide. To sum up, if Tesco follows its competitive strategy by aware of the threats and competitive advantages, it will keep the strong position in the industry and beat its competitors. 18. MARKETING MIX Firstly, the term Marketing Mix was widely adopted after Neil H. Boren published his article The Concept of the Marketing Mix in 1964, where he described marketing managers as a mixer of ingredients. The ingredients in Borens marketing mix included product, planning, pricing, packaging, branding, distribution channels, personal selling, advertising, promotions, display, servicing, physical handling, fact finding and analysis. Which was later grouped into four categories by E. Jerome McCarthy, today know as the 4Ps of marketing, shown below However, some people argue that along with the Marketing Mix 4 Ps concept, we should add another 2 Ps, which are people and packaging. 19. PRODUCT It is rare to discuss price without the presence of a product and to enable us understand the link between Price and Product. Kotler Armstrong (2006) define a product as anything that can be presented to a consumer for attention, acquisition, use, or consumption that might satisfy a want or need. They further define a consumer product as the product bought by the final consumer for personal consumption. According to Ferrell (2005), the product is the core of the marketing mix strategy in which retailers can offer consumers symbolic and experiential attributes to differentiate products from competitors. However, it is also concerned with what the product means to the consumer. Product is about quality, design, features, brand name and sizes (Borden, 1984). Wulf et.al. (2005) found that private label products could offer even better quality than national brands but at a lower price. The domestic competitor reacts to the intensifying price competition by engaging in selective price cha nges. A product is a physical good, service, idea, person, or place that is capable of offering tangible and intangible attributes that individuals or organizations regard as so necessary, worthwhile or satisfying that they are prepared to exchange money, patronage or some other unit of value to acquire it. (Blythe 2007) Core products: Core Products are the core benefit that is being sought by the consumer by buying the product, like the cheaper call rates and ease of recharge top up available to Tesco Mobile customers. Actual /Tangible products: Actual Products are all the tangible features/benefits that are associated with the core product such as its features or design, level of quality, packaging, size. There is no clear distinction between a pure tangible product and a service. The Tescos give away deals for the new 3G i-phone deal Augmented products: are the intangible features/benefits associated with the core actual product such as the branding, warrantees, delivery, guarantee, and after sales service. Tesco mobile, for example, is a tangible product, but it often comes with a warranty and software updates. A firmsproduct line refers to the variety of similar commodities that the firm holds, Tesco for example, makes a large range of inter-related goods, Many of Tesco stores stock over 40,000 product lines. Even a Tesco Express stores stock a choice of well over 2,000 lines. ProductDepthrefers to the variety of commodities offered within each product line. Tesco stores stock : Healthy Living products, Free From products for people with food allergies and intolerances, Special healthy Kids snacks and Organic product lines and the recent announcement by the Tescobank CEO Benny Higgins of plans to launch an assault on the mortgage market by the end of 2010, hoping to take advantage of the current problems in the sector. Targeted at providingTescocustomers with financial advice, car and home insurance credit cards, mortgages and current accounts.(MINTEL 2009). Products often go through alife cycle.Initially, at the introduction stage a product is launched. Since the product is not well known and is usually expensive (e.g. the , as). Eventually, many products reach agrowthphase where sales increases dramatically. More firms enter with their models of the product, sometimes with added innovations. Unfortunately, the product reaches amaturitystage where little growth is sighted. For example, in the UK, almost every household has at least one stereo sound system. Some products may also reach adeclinestage, usually because the product is swapped for something better. For example, CDplayers experienced declining sales as more consumers switched to MP3 players and i-pods. Ansoff Theory is a series of suggested growth strategies that set the direction for the business plan. illustrated below Market Penetration: here the business strategy focuses on selling existing products in existing markets.This strategy aims at four major objectives: Maintaining the market share of current products Securing growth market Dominance Drive out competitors with support of an aggressive promotional campaign and favorable price strategy Increase product usage by existing customers e.g. With the Tesco Loyalty Club card scheme. Market Development: here the business strategy seeks to sell its existing product into a new market. The various approaches to this include: New geographical markets e.g.- exporting Tesco UK products to the Express shops in Ireland and Malaysia New Product Dimension or Packaging New Distributional channel Implementing different pricing policies for different markets segments Product Development: refers to a growth strategy where new products are initiated in existing markets. This often requires development of new competencies in the case of Tesco Bank and its new job vacancies for competencies in the financial sector. Diversification points to the growth strategy where a business markets a new commodity in a new market. Unfortunately, for this strategy to be adopted a clear objective of its advantages should be explored and risk assessments carried out seeing as the business may have little or no experience in the new area. Roughly one quarter of Tescos sales, was own label. Many leading retailing companies have substantial grocery interests. Of the top 25 companies in 1978, 22 were involved in groceries retailing, of which 10 can be considered leading firms in the groceries sector [Akehurst, 1983: 169, Table 5] 20. Price : Price refers to the value assigned to something by the seller to something purchased, offered for sale, to a buyer as their willingness to pay for the product and services delivered (Gilbert 1999). Price is the only element in the marketing mix that is revenue generating- all of the others are costs. It should therefore, be used as an active instrument of strategy in the major areas of marketing decision making. Pricing in the international setting is more complicated than in the domestic market, because of factors such as government influence and additional costs (Becker and Thorelli 1980). The price of an item is an important influence on the value of sales made. In theory, price is really determined by the discovery of what customers perceive is the value of the item on sale. Recent research has shown that demand-based pricing is associated with higher retailer gross margins; whereas past price dependence is associated with, lower retailer gross margins (Nijs, Srinivasan, and Pau wels 2007). There are a number of pricing policies used by Tesco today, which include: 21. Market-led Pricing: also known as competitive pricing, this simply accepts the price which competitors are charging for a product and then price its product at the same level or slightly lower in order to gain some advantage over competitors. Significantly found in markets where there is close competitors. For a company like TESCO it is important to monitor other competitors and in order to maintain customer loyalty against discounters, the adoption of a more aggressive pricing strategy was launch by the advent of budget private label ranges and backed up by advertising focusing on price comparisons. Despite challenges due to rising energy prices, but with innovations such as the reusable plastic trays, which was introduced in the fresh food areas have helped make savings these savings are pass on to customers. According to the OFT this led to a fall in real food price between 2000-2005.as shown below 22. Cost-Based Pricing: also known as cost plus Pricing, involves working out the businesss total fixed and variable costs and then adding a percentage of profit. Here the business has to consider the total number of items that it plans to produce and sell. The big advantage of cost-based pricing for TESCO is that the company is guaranteed to make a profit on its sales since it has covered its costs. However, in operating cost-based pricing it is very important to be aware of competitors price. However, this poses a threat when businesses are unable to sell the expected quantity of the product, perhaps because competitors are offering the same goods at a lower price. 23. Price wars In a competitive market such as grocery market, businesses sometimes engage in price wars in which prices of some goods are slashed to a very low price in order to secure sales. Price wars swamped grocery retailers, as the switch to private labels from branded packaged food continued to gather pace. For instance, Tesco and ASDA propose freezing of tax on some products at 15% despite an increase in rates to 17.5%(MMR 2010) This is risky because advantages gained are short-lived and rival, businesses tend to respond by slashing prices even further. If pursued long enough, price wars would cut profits seriously and in the end, only customers benefits by the low prices. 24. PENETRATION PRICING 25. ECONOMY PRICING: Stores such as TESCO, which allegedly charge the lowest prices, attract many consumers based on this conception alone (Peter Donnely, 2007). Among retail stores, the pricing strategy has become the fundamental point, as they need to compete in terms of pricing to lure more customers. Berman (1996) added that among the pricing policies which are of major concern to retail store outlets are the High-Low Pricing and Every Day Low Pricing (EDLP) strategies. This is sighted in operators who have significant economies of scale and buying power (Gilbert 1999). 26. VALUE PRICING This ensues where external factors such as the recession or increased competition forces companies to provide VALUE product and services to retain sales, they are especially important to families on a budget and have made a significant contribution to making healthy food accessible to all. Tesco now has in store 95 fresh fruit and vegetable value lines, and are working with the Pre-School Learning Alliance to help parents and children in some of the UKs most deprived areas make healthier choices. Value pricing may have a negative impact on the profit margin of the company (tesco.com N.D). 27. GEOGRAPHICAL PRICING This is evident where there are variations in price and demand in different parts of the world. TESCOs prices are a little higher in some town centre and neighbourhood stores because of higher overhead costs (mainly rents and rates). These costs are spread over a smaller volume of sales, and can only be recovered by charging prices that are, on average, higher. Example was when Tesco first moved into Ireland the products it sold was more expensive than they were in their UK stores (Irish Times 1998). This was because the UK suppliers were charging the Ireland stores more than they were charging the UK stores. This triggered some conspiracies and allegiances between key stakeholders in the industry resulting in a widespread anti-Tesco campaign (Poole and Clark 2002). In Conclusion Pricing a product too high or too low could mean a loss of sales for the organization. Therefore, appropriate pricing strategies and policies should be put in place for the various market segments, to ensure 28. PROMOTION Significant P in Marketing Mix 4P (Product, Price, Promotion and Place). Although the 4P characterization has led to widespread use of the term promotion for describing communications with prospects and customers, the term marketing communications is preferred by most marketing practitioners as well as by many educators. Consider that we may want to use marketing communications to refer to the collection of advertising, sales promotions, public relations, event marketing, and other communication devices. Promotion is considered as Sales Promotion (Shimp 2007). Marketing Communication is used by organisations to communicate with customers with respect to their product offerings. In this sense, Marketing Communication is one side of the communication process with customers. Market research, in which suppliers seek to elicit information on consumer requirements from consumers, is the complementary component of the communication process. The following summarises this very simply: (Rowley 1998). According to Rowley (1998) producer should communicate to reach the customers and in turn should listen to the customers needs and requirements to enhance the product and service. Tesco proudly announced that one of the reasons to its Success is listening to their Customers and its suppliers. Tesco has adopted multiple qualitative research techniques to reach their customers such as focus groups, accompanied shops, home visits to collect the feedback and respond quickly with corrective measures. Modestly they say, Its simple we listen and respond, providing customers with Marketing Analysis of Tesco Marketing Analysis of Tesco 1.ORGANIZATIONS ORIENTATION An organization orientation depends upon the marketing concept and the market orientations, which are the foundations of strategic marketing. Marketing concept exists on the fusion of all marketing activities. When they are combined, the company can achieve higher profitability (Hooley 2008: 6, 7). Tesco has developed a strategic customer relationship management which builds and keeps a valued customer awareness and powerful brand engagement. Its position in UK is strengthened by overtaking Sainsbury in 1995 and by its online home grocery service (Jobber 2010:583). 2. MARKET SEGMENTATION, POSITIONING, TARGET MARKETING Market segmentation is the process of understanding the characteristics and demand of different individuals. Tesco gather customer information from the loyalty card scheme and identifies their purchasing habits and behaviour patterns, which are used for segmenting customers based on their needs. Customers are grouped based on their similarities. With this information, Tesco introduced different clubs like the kids club, the food club, the baby and toddler club, Healthy living Club. Market segments are chosen for targeting and a marketing mix strategy is selected for that target market (Jobber 2010:262,584).To develop an effective strategic marketing there should be an upstanding positioning of product and services in the market. Positioning is an iterative and vital process in retail marketing. The main goal of positioning is to develop and maintain a remarkable place in the market for the company and its product. Positioning starts with the product (Kalafatis 2000).Nevertheless, Tes co has a brand image and they are proud of its brand value ( Martenson 2007).Keys to successful positioning is clarity, consistency, competitiveness and credibility. Repositioning is carried out when customer needs or target market changes. Repositioning strategies include image repositioning, product repositioning, intangible repositioning, tangible repositioning (Jobber 2010:285,288). 3. MARKET ORIENTATION Marketing orientation is achieved by marketing concept (Blois 2000: 21). It is defined as all the departments working together to develop and understand customers current and future needs and to meet them to keep the customers satisfied (Hooley 2008: 8). The elements of market orientation include Customer orientation, Competitor orientation, and inter functional orientation. 4. CUSTOMER ORIENTATION Marketing oriented companies are primarily focused on customers. They get the needs and problems of their customers and find a better solution for them (Blois 2000: 22). Tesco strategy is based on loyalty card scheme and gets information about individual customers and their different needs. The club card helps the customers to save their money when they accumulate points in the card. Club card can be used at any Tescos partners (Jobber 2010:583). Tescos objectives and guidelines are aimed directly at customer satisfaction and it is assessed regularly (Hooley 2008: 11). Customer orientation depends on the employee performance. It results in positive outcomes of the company. It determines the relationship quality of the organization and relationship quality highly depends upon the company loyalty (Macintosh 2007). 5. COMPETITOR ORIENTATION The organization should identify the short-term and a long-term capability of the competitors. A deep understanding of the competition is needed. For Tesco the competitive positioning applies at the level of the companies. In UK the leading grocery retailing competitors include Tesco, Sainsburys and Asda (Hooley 2008: 208).We need to understand the competitors profit sources, position in the market, marketing strategies (Best 2004: 7).Tesco collects information about the activities and conduct regular benchmarking against the competitor offerings (Hooley 2008: 12). 6. LONG-TERM PROFIT FOCUS This is the ultimate objective of all the business. The main objectives of Tesco are to be a successful international retailer, to be strong in non-food as in the food business, to open more stores across the world. The International strategy of Tesco requires a long-term approach (Tesco PLC 2009).The decisions of Tesco are guided by long- term plans rather than short -term benefits (Hooley 2008: 12). 7. INTERFUNCTIONAL COORDINATION Interfunctional coordination concerns with the coordination of all company resources to create a value for target customers. To create an impenetrable competitive position, we have to rely on the coordinated efforts of various functions and people within the organizations. Cross-functional relationship plays a decisive role (Hooley 2008: 12). Tesco has a dedicated team approach to develop and deliver market-based customer solutions (Best 2004: 48).They work together and support each other to serve customer .The financial and management department work closely with the operators of the retailer world. Commercial departments make decisions to deliver best products at best possible prices. Corporate purchasing departments work with suppliers. The graduates in Tesco strive to generate revenue. Distribution team works to deliver products in the right time to different stores. The effective systems IT department improve online shopping for customers and they raise the contacts between vari ous business areas to streamline the entire processes. The marketing team of Tesco works with customers to understand their needs and current trends. The property and engineering department do all the support works of the stores (Hooley 2008: 12). 8. ORGANISATIONAL CULTURE Marketing orientation can be described as a variety of organizational culture that places the highest priority to establish and maintain the best customer value while considering the interests of stakeholders like investors, employees, suppliers (Blois 2000: 21). The core purpose of Tesco is to create value for customers to earn their lifetime loyalty (Tesco PLC 2009). All the staffs work like a team .They gives respect each other and treat customers in a way they feel satisfied. Face to face meetings, trips are conducted and Staffs are rewarded for their work they do. They offer discounts and benefits for the staffs also provide more salaries, training, flexible working hours and health and safety measures are observed as compared to other retailers. Tesco welcomes all people regardless of age, sex, ethnicity etc. Human rights policies are applied to all members (Tesco PLC 2009). Store Loyalty is the output of customer satisfaction and customers will visit the store regularly. All e mployees understand their responsibilities to create satisfied customers (Martenson 2007). 9. TESCO STRATEGIES Tesco has a well-established strategy for their business success. About 70% of the trading and profit is from UK. They are the market leaders in markets outside UK. They have four different store formats like Express, Metro, Superstore, Extra and one trial format Home plus, for non-food and clothing. As an international retailer, they mainly focus on the local customer needs and understand them. They make sure the board appeal. They have various own brands of superior quality to customers to compliment their style of living. Tesco looks after the people working with them (Tesco PLC 2009). Market Corporate responsibility is an opening for growth. The values are the no one tries harder for customers and treat people how they want to be treated (Tesco PLC 2009). The Tesco steering wheel represents performance and is a strategy-driving tool. (Tesco PLC 2009). A sale in non-food is a key part of the strategy. They provide with the best quality and price. Tescos non-food includes electrical, home entertainment, clothing, health and beauty, stationery, bookshop and soft furnishings, seasonal goods, opticians and pharmacies (Tesco PLC 2009). In retailing services, Tesco offers more to the customers. Tesco personal finance has products from credit cards to insurance. Online grocery shopping is made effortless with Tesco.com. Tesco Telecoms offers a wide range of services from mobile network, home phone service, internet access and an internet phone service (Tesco PLC 2009). The Success of Tesco depends on trust and satisfaction of the customers. Overall, Tesco has a strong marketing orientation and compelling marketing strategies which results in the customer satisfaction and the higher levels of profitability. Every Little Helps Tesco to be a market leader (Tesco PLC 2009). 10. COMPETITIVE ADVANTAGE As Armstrong (2005) defined, competitive advantage is the advantage over competitors obtained by providing better value to customer. It is important to company who wants to win the customers and establish a profitable relationship with them (Armstrong Kotler, 2005). Before the organisation is choosing the right competitive advantage on which to build up its competitive strategies it must analyze the industry environment normally by using the porters 5 forces analysis. 11. Porters Five Forces Analysis Introduced by Michael Porter in 1979, Porters 5 Forces is a powerful tool to analyse the attractiveness of an industry. This framework involves a relationship between competitors within an industry, potential competitors, suppliers, buyers. It helps management to understand both the strength of the current competitive position, and the strength of a position organization want to be. (Michael Porter, 2008) A diagram below shows the Porters 5 forces clearly. 12. Threat of New Entry: As porter said the ability of people who newly enter your market might affect your power. If the barrier to entry the market is low and your have little protection for current position, then the new competitors can easily enter the market and weaken your position. (Michael Porter, 2008). In terms of new entrants Tesco does not have much threat because of the high barriers for new comer to entry into the supermarket industry. According to the TNS (Taylor Nelson Sofres, the leading market research group) data Tesco occupies over one third of grocery market share in UK, and is along with Asda, Saintsburys, Morrisons become the big four which has hold over 68% of UK overall grocery market. This strong solid position makes Tesco the market leader and giant in UK supermarket industry. Due to the massive market share has been hold by the big four, the barriers for new entrants are obviously quite high. It is hard for new retailer to obtain the market share and challenge the existing powerfu l player such as Tesco. In addition, another high barrier for new entrants is the supermarket industry needs huge capital and personnel involved but needs long time to get the return. Therefore, there are high barrier for new retailers entry into the existing supermarket industry dominated by big four. Thus, if Tesco sustains its strong position in the market it will have less threat from new entrants. 13. The power of buyer: According to Porter the buyers have the power to drive price down. Small number of buyers and powerful buyers for a company can likely having greater power on driving the price (Michael Porter, 2008). Generally say, in supermarket industry there is little bargain power for buyers with supermarket because all the prices are fixed price. Moreover, the bigger number of consumers will reduce the power of buyers. Therefore, it is little power of buyers to Tesco due to huge number of customers and little bargain power of buyers in this industry. However, customers can still switch buying from one supermarket to another by many factors. First, the price is the primary factor determinates customers buying activities. In this respect, Tescos strategy is based on its cost advantages. The organization aims to be the best value retailer. Tesco stated its price has been cut by 17% between 2000 and 2006; even facing the higher energy price challenge during the recent recession Tescos price has bee n dropped down by 1.8% last year. Second, due to the differentiation of product is little in the supermarket industry; customers can switch buying easily, thus, to attract and keep customers is relying on their loyalty to the store. Tescos report claims it has the UK number one loyalty card scheme and it has over 13 millions active Clubcard holders. Overall, the power of buyer is little to Tesco and Tesco has big advantages on low price and customer loyalty. 14. Power of suppliers Porter said the suppliers also have power to drive up the price. The power of driven is determined by the number and the strength of suppliers. To the Britain biggest grocery supermarket Tesco, the power of supplier is very little because Tesco has vast numbers of supplier across overall markets. The overwhelming market power of Tesco makes suppliers have no bargain power to it; instead, some of suppliers rely on Tesco. As a buyer Tesco has huge demand and great power to the supplier. However, Tesco also relys on their suppliers to achieve its objectives, without those suppliers Tesco could not deliver best value goods to the customers. Therefore, Tesco has established the long term constructive partnership with suppliers. According to Tescos report, it has over 1,500 suppliers who have been working with Tesco for five years or more. Based on a survey taken in 2008 by Tesco, there were over 90% of UK suppliers thought Tesco was trustworthy. Moreover, Tesco also provide the opportunit ies to small producers and local suppliers. For example, Tesco has opened five new regional buying offices around Britain and hosted regional road shows to attract and increase the number of local suppliers for selling their goods through Tesco. As the result, the small suppliers get more business opportunities meanwhile they help Tesco getting hundreds of new lines into stores. In sum, Tesco has little threat from power of supplier and company achieved its objectives by establishing the trustable partnership with suppliers. 15. The Threat of substitutes Porter introduced this threat as the other industry or business has the ability to substitute you and attract your customers. Although Tesco has head position in the supermarket industry, somehow, the substitutes still exist. For example, eating-out is a substitute to buying food from supermarket. However, a recent survey by analyst Buckingham Research has found that 75% of British families will stay at home during the recession rather than eating out. Under recession, the threat of eating-out to supermarket is less than ever. Another substitute worth to be considered is the online shopping. Nowadays, as the technology growing fast the online shopping becomes easy and trendy. However, it can not completely substitute the real life shopping especially for the food purchase. The technical problem, delivery problem and communication problem may bother people to buy online. Moreover, the real life shopping is also a part of social life to most of people, which would be simply substitute by clicking screen. In sum, the threat of substitute to Tesco is higher than buyer, supplier and new entrant. 16. The Threat of Competitive Rivalry: This threat comes from the competitors and also is affected by the new entry, substitute, power of buyer and supplier. The threat of competitive rivalry to Tesco is high although it is the largest grocery supermarket in UK. Asda, Sainsburys and Morrison are the three main competitors of Tesco. These three companies also have big portion of market share and compete with Tesco through price, product and promotions. The competition between the main grocery supermarkets remains fierce. Tesco has been reported that the market share has been losing and dipping in UK market since 2009 by many main Medias such as Times, BBC news and Guardian. Reports said according to the last figures of 2009 Tescos market share dropped from 31.3% to 30.7% of UK grocery sales. Meanwhile, Asdas market share rose to 17 % from 16.7 % and Morrisons went up to 12.1% from 11.7 %. TNS reported against the UK grocery sales rise 6%, Tescos sales rose 4% which below the market growth. However, Morrisons and Asda were all found beyond the growth of the market, seeing sales rise 9.7% and 7.2%. Moreover, the discounter supermarkets Aldi and Lidl also compete with Tesco as consumer cut back on spending during the recession. In addition, TNS also claimed that Waitrose, the John Lewis-own supermarket as the up-market grocer is fast growing in grocery market. On the other hand, because Tesco also set foot in non-food industry there are so many competitors such as Shell, BP, Amazon, O2, etc. To sum up, Tesco has highly threat from many competitors in both food and non-food industry. Therefore, Tesco must take its competitive advantages to prevent from threats of competitors. 17. Competitive Advantage of Tesco Through the porters 5 forces analysis the competitive advantages of Tesco can be outlined. First, the significant market power is the big advantage of Tesco. The great market power makes Tesco is able to put up barrier to new entrants and weaken the power of buyer and supplier; it also gives Tesco ability to beat the competitors. Second, namely cost advantage, the big economic scale enables Tesco to reduce the cost at extremely low level and thereby providing the low price to customers. Third, diversification makes Tesco has a further advantage to win the market because Tesco expands the broad markets such as financing, telecom and retail service rather than just food market and spread its business worldwide. To sum up, if Tesco follows its competitive strategy by aware of the threats and competitive advantages, it will keep the strong position in the industry and beat its competitors. 18. MARKETING MIX Firstly, the term Marketing Mix was widely adopted after Neil H. Boren published his article The Concept of the Marketing Mix in 1964, where he described marketing managers as a mixer of ingredients. The ingredients in Borens marketing mix included product, planning, pricing, packaging, branding, distribution channels, personal selling, advertising, promotions, display, servicing, physical handling, fact finding and analysis. Which was later grouped into four categories by E. Jerome McCarthy, today know as the 4Ps of marketing, shown below However, some people argue that along with the Marketing Mix 4 Ps concept, we should add another 2 Ps, which are people and packaging. 19. PRODUCT It is rare to discuss price without the presence of a product and to enable us understand the link between Price and Product. Kotler Armstrong (2006) define a product as anything that can be presented to a consumer for attention, acquisition, use, or consumption that might satisfy a want or need. They further define a consumer product as the product bought by the final consumer for personal consumption. According to Ferrell (2005), the product is the core of the marketing mix strategy in which retailers can offer consumers symbolic and experiential attributes to differentiate products from competitors. However, it is also concerned with what the product means to the consumer. Product is about quality, design, features, brand name and sizes (Borden, 1984). Wulf et.al. (2005) found that private label products could offer even better quality than national brands but at a lower price. The domestic competitor reacts to the intensifying price competition by engaging in selective price cha nges. A product is a physical good, service, idea, person, or place that is capable of offering tangible and intangible attributes that individuals or organizations regard as so necessary, worthwhile or satisfying that they are prepared to exchange money, patronage or some other unit of value to acquire it. (Blythe 2007) Core products: Core Products are the core benefit that is being sought by the consumer by buying the product, like the cheaper call rates and ease of recharge top up available to Tesco Mobile customers. Actual /Tangible products: Actual Products are all the tangible features/benefits that are associated with the core product such as its features or design, level of quality, packaging, size. There is no clear distinction between a pure tangible product and a service. The Tescos give away deals for the new 3G i-phone deal Augmented products: are the intangible features/benefits associated with the core actual product such as the branding, warrantees, delivery, guarantee, and after sales service. Tesco mobile, for example, is a tangible product, but it often comes with a warranty and software updates. A firmsproduct line refers to the variety of similar commodities that the firm holds, Tesco for example, makes a large range of inter-related goods, Many of Tesco stores stock over 40,000 product lines. Even a Tesco Express stores stock a choice of well over 2,000 lines. ProductDepthrefers to the variety of commodities offered within each product line. Tesco stores stock : Healthy Living products, Free From products for people with food allergies and intolerances, Special healthy Kids snacks and Organic product lines and the recent announcement by the Tescobank CEO Benny Higgins of plans to launch an assault on the mortgage market by the end of 2010, hoping to take advantage of the current problems in the sector. Targeted at providingTescocustomers with financial advice, car and home insurance credit cards, mortgages and current accounts.(MINTEL 2009). Products often go through alife cycle.Initially, at the introduction stage a product is launched. Since the product is not well known and is usually expensive (e.g. the , as). Eventually, many products reach agrowthphase where sales increases dramatically. More firms enter with their models of the product, sometimes with added innovations. Unfortunately, the product reaches amaturitystage where little growth is sighted. For example, in the UK, almost every household has at least one stereo sound system. Some products may also reach adeclinestage, usually because the product is swapped for something better. For example, CDplayers experienced declining sales as more consumers switched to MP3 players and i-pods. Ansoff Theory is a series of suggested growth strategies that set the direction for the business plan. illustrated below Market Penetration: here the business strategy focuses on selling existing products in existing markets.This strategy aims at four major objectives: Maintaining the market share of current products Securing growth market Dominance Drive out competitors with support of an aggressive promotional campaign and favorable price strategy Increase product usage by existing customers e.g. With the Tesco Loyalty Club card scheme. Market Development: here the business strategy seeks to sell its existing product into a new market. The various approaches to this include: New geographical markets e.g.- exporting Tesco UK products to the Express shops in Ireland and Malaysia New Product Dimension or Packaging New Distributional channel Implementing different pricing policies for different markets segments Product Development: refers to a growth strategy where new products are initiated in existing markets. This often requires development of new competencies in the case of Tesco Bank and its new job vacancies for competencies in the financial sector. Diversification points to the growth strategy where a business markets a new commodity in a new market. Unfortunately, for this strategy to be adopted a clear objective of its advantages should be explored and risk assessments carried out seeing as the business may have little or no experience in the new area. Roughly one quarter of Tescos sales, was own label. Many leading retailing companies have substantial grocery interests. Of the top 25 companies in 1978, 22 were involved in groceries retailing, of which 10 can be considered leading firms in the groceries sector [Akehurst, 1983: 169, Table 5] 20. Price : Price refers to the value assigned to something by the seller to something purchased, offered for sale, to a buyer as their willingness to pay for the product and services delivered (Gilbert 1999). Price is the only element in the marketing mix that is revenue generating- all of the others are costs. It should therefore, be used as an active instrument of strategy in the major areas of marketing decision making. Pricing in the international setting is more complicated than in the domestic market, because of factors such as government influence and additional costs (Becker and Thorelli 1980). The price of an item is an important influence on the value of sales made. In theory, price is really determined by the discovery of what customers perceive is the value of the item on sale. Recent research has shown that demand-based pricing is associated with higher retailer gross margins; whereas past price dependence is associated with, lower retailer gross margins (Nijs, Srinivasan, and Pau wels 2007). There are a number of pricing policies used by Tesco today, which include: 21. Market-led Pricing: also known as competitive pricing, this simply accepts the price which competitors are charging for a product and then price its product at the same level or slightly lower in order to gain some advantage over competitors. Significantly found in markets where there is close competitors. For a company like TESCO it is important to monitor other competitors and in order to maintain customer loyalty against discounters, the adoption of a more aggressive pricing strategy was launch by the advent of budget private label ranges and backed up by advertising focusing on price comparisons. Despite challenges due to rising energy prices, but with innovations such as the reusable plastic trays, which was introduced in the fresh food areas have helped make savings these savings are pass on to customers. According to the OFT this led to a fall in real food price between 2000-2005.as shown below 22. Cost-Based Pricing: also known as cost plus Pricing, involves working out the businesss total fixed and variable costs and then adding a percentage of profit. Here the business has to consider the total number of items that it plans to produce and sell. The big advantage of cost-based pricing for TESCO is that the company is guaranteed to make a profit on its sales since it has covered its costs. However, in operating cost-based pricing it is very important to be aware of competitors price. However, this poses a threat when businesses are unable to sell the expected quantity of the product, perhaps because competitors are offering the same goods at a lower price. 23. Price wars In a competitive market such as grocery market, businesses sometimes engage in price wars in which prices of some goods are slashed to a very low price in order to secure sales. Price wars swamped grocery retailers, as the switch to private labels from branded packaged food continued to gather pace. For instance, Tesco and ASDA propose freezing of tax on some products at 15% despite an increase in rates to 17.5%(MMR 2010) This is risky because advantages gained are short-lived and rival, businesses tend to respond by slashing prices even further. If pursued long enough, price wars would cut profits seriously and in the end, only customers benefits by the low prices. 24. PENETRATION PRICING 25. ECONOMY PRICING: Stores such as TESCO, which allegedly charge the lowest prices, attract many consumers based on this conception alone (Peter Donnely, 2007). Among retail stores, the pricing strategy has become the fundamental point, as they need to compete in terms of pricing to lure more customers. Berman (1996) added that among the pricing policies which are of major concern to retail store outlets are the High-Low Pricing and Every Day Low Pricing (EDLP) strategies. This is sighted in operators who have significant economies of scale and buying power (Gilbert 1999). 26. VALUE PRICING This ensues where external factors such as the recession or increased competition forces companies to provide VALUE product and services to retain sales, they are especially important to families on a budget and have made a significant contribution to making healthy food accessible to all. Tesco now has in store 95 fresh fruit and vegetable value lines, and are working with the Pre-School Learning Alliance to help parents and children in some of the UKs most deprived areas make healthier choices. Value pricing may have a negative impact on the profit margin of the company (tesco.com N.D). 27. GEOGRAPHICAL PRICING This is evident where there are variations in price and demand in different parts of the world. TESCOs prices are a little higher in some town centre and neighbourhood stores because of higher overhead costs (mainly rents and rates). These costs are spread over a smaller volume of sales, and can only be recovered by charging prices that are, on average, higher. Example was when Tesco first moved into Ireland the products it sold was more expensive than they were in their UK stores (Irish Times 1998). This was because the UK suppliers were charging the Ireland stores more than they were charging the UK stores. This triggered some conspiracies and allegiances between key stakeholders in the industry resulting in a widespread anti-Tesco campaign (Poole and Clark 2002). In Conclusion Pricing a product too high or too low could mean a loss of sales for the organization. Therefore, appropriate pricing strategies and policies should be put in place for the various market segments, to ensure 28. PROMOTION Significant P in Marketing Mix 4P (Product, Price, Promotion and Place). Although the 4P characterization has led to widespread use of the term promotion for describing communications with prospects and customers, the term marketing communications is preferred by most marketing practitioners as well as by many educators. Consider that we may want to use marketing communications to refer to the collection of advertising, sales promotions, public relations, event marketing, and other communication devices. Promotion is considered as Sales Promotion (Shimp 2007). Marketing Communication is used by organisations to communicate with customers with respect to their product offerings. In this sense, Marketing Communication is one side of the communication process with customers. Market research, in which suppliers seek to elicit information on consumer requirements from consumers, is the complementary component of the communication process. The following summarises this very simply: (Rowley 1998). According to Rowley (1998) producer should communicate to reach the customers and in turn should listen to the customers needs and requirements to enhance the product and service. Tesco proudly announced that one of the reasons to its Success is listening to their Customers and its suppliers. Tesco has adopted multiple qualitative research techniques to reach their customers such as focus groups, accompanied shops, home visits to collect the feedback and respond quickly with corrective measures. Modestly they say, Its simple we listen and respond, providing customers with